Middle School Intersession 2025: Full Schedule

This schedule is a draft and subject to change until December 9 when students sign-up.

12:05pm PST

From Name to Fame: How Brands Shine

Wednesday January 8, 2025 12:05pm - 1:20pm PST

Have a business idea and want to build a brand around it? Join this session to discover how companies stand out through effective brand positioning and why it matters. We’ll explore how brand positioning can guide employees, attract customers, and keep a brand relevant in a dynamic market.

We’ll start by discussing the essentials of brand-building, then collaborate in small groups to create brand positioning for a sample product, with an opportunity to present your ideas to the class. This session is a chance to tap into your creativity and learn how businesses establish a compelling brand identity—no prerequisite skills required.

Facilitators

Connie Fong

I launched my career amid the dynamic dotcom boom of the late '90s and early 2000s. My passion for beauty and wellness began at Sephora, and over the past 20+ years, I’ve held leadership roles in marketing, brand, and eCommerce for both established and emerging omni-channel and... Read More →

Wednesday January 8, 2025 12:05pm - 1:20pm PST
J208

5-6 Grade

Content Category Business and Finance
Length 1 Block