Middle School Intersession 2025

Have a business idea and want to build a brand around it? Join this session to discover how companies stand out through effective brand positioning and why it matters. We’ll explore how brand positioning can guide employees, attract customers, and keep a brand relevant in a dynamic market.

We’ll start by discussing the essentials of brand-building, then collaborate in small groups to create brand positioning for a sample product, with an opportunity to present your ideas to the class. This session is a chance to tap into your creativity and learn how businesses establish a compelling brand identity—no prerequisite skills  required.